Conversions Big & Small: How To Use Them All

A talk by Michael Patten
Data Strategist, Launch Online

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About this talk

Whilst there seems to be constant change in the PPC industry, 2021 is fast becoming a stand-out year for having to adapt to new concepts. Even core ideas such as 'What is a conversion?' isn't immune to change, particularly as we integrate more heavily with smart bidding solutions in a variety of platforms. We'll be looking at the various ways in which we can change our approaches in order to keep conversion volumes growing through paid ads, paid social & analytics.

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