Where we’re going, we don’t need cookies
About this talk
Concerns about privacy have always weighed on the digital marketing industry but all of a sudden it’s getting very real. And Google's recent announcement shouldn't lull marketers into a false sense of security - all of your 'cookieless' plans are still needed, and the future is still coming.
In this session, Croud’s Director of Data Solutions, Kevin Joyner, will discuss data privacy in the post-third-party cookie world, and give a clear, accessible analysis of what this means for marketers, whilst offering a vision for how to adapt.