Why SEOs need CROs - and Vice Versa

A Talk by Vanessa Davies
Chief Storyteller & Digital Communications Manager, Chaptr Studio

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About this talk

This talk explores the vital role conversion rate optimisation plays in achieving that most fundamental of SEO goals: getting users to a site... and keeping them there. Vanessa investigates the role of the metrics we measure in CRO as key factors in successful SEO, and how SEO serves CRO, too.

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